Fendi _ Dover Street Market

Freestanding brick displays and consoles with lettering for Fendi’s “Vocabulary Collection.”

The words written on the garments, such as “Love,” “Trust,” and “Hope,” were inspired by the work of Ernest Hemingway, we were told, while other graphic lettering on tops, as well as on shoes and accessories, will include the name “Fendi” and words like “Yellow” or “Yes.”

The brand emphasizes that these simple words are full of meaning, but also of optimism. A quality that is perceived as important by Fendi, which caters to style-hungry men living in the largest and most important cities.